1xBet to host ‘Legends of the Game’ party at SBC Summit Lisbon
Summary
Global operator 1xBet will host an exclusive ‘Legends of the Game’ event for partners on 16 September during the SBC Summit in Lisbon, at the city’s La Distilleria venue. The party is presented as a quest across four themed zones inspired by playing-card suits; guests collect cards or artefacts at each stop that lead to a final Hall of Legends.
Former France and club midfielder Claude Makélélé is the evening’s special guest. Entertainment includes a live performance by disco group Boney M. The event blends theatrical and surreal Salvador Dalí-inspired elements with La Distilleria’s industrial charm, historic architecture and gardens. 1xBet says the aim is to connect leading industry figures and turn informal encounters into potential business partnerships.
Key Points
- 1xBet is hosting an exclusive partner party on 16 September at SBC Summit Lisbon (La Distilleria).
- The ‘Legends of the Game’ event is styled as a four-zone quest themed on playing-card suits, concluding in a Hall of Legends.
- Special guest appearance by former footballer Claude Makélélé.
- Live entertainment will feature disco group Boney M.
- The experience mixes theatrical, surreal (Dalí-inspired) design with the venue’s industrial and historic setting.
- The primary goal is networking—facilitating connections between affiliates and industry leaders.
Context and relevance
As a premium sponsor and active presence at SBC Summit Lisbon, 1xBet is using a high-profile social event to strengthen relationships with affiliates and iGaming professionals. The party reflects a wider industry trend of combining celebrity appearances and experiential hospitality with business development efforts during major conferences.
Why should I read this?
Going to SBC? This is where some of the networking action will happen — celebrity meet-and-greets, music and a themed show that doubles as a business mixer. Not attending? It’s a quick look at how big operators stage events to win partners and make deals without formal meetings.
