Paddy Power named NFL’s official UK and Ireland sportsbook partner for the 2025-26 season Summary Flutter Entertainment’s Paddy Power has been named the National Football League’s official sportsbook partner for the UK and Ireland for the 2025-26 season. The one-year deal covers sportsbook rights and sees Paddy Power become the NFL’s official free-to-play game partner […]
First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers’ Brand Attitude Summary This study examines how a brand’s first public reply to social media complaints shapes observers’ brand attitude. Using signalling theory across four experiments, the authors compare two primary first-response strategies: privately-oriented (asking to move the conversation to […]
Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services Summary This paper integrates psychological-distance (construal-level) and human–AI agency theories to investigate how embedded AI — algorithms physically integrated into tangible medical devices — affects patients’ willingness to delegate medical decisions. Across four studies (a large text-mining analysis of 224,433 reviews and three controlled […]
Understanding Gen Z Consumers: A Typology of (Un)sustainable Purchases Summary This study applies neutralization theory to explain why Generation Z often holds pro-environmental attitudes but does not always make sustainable purchases. Based on 25 in-depth interviews (ages 18–26), the authors identify four established neutralization techniques used by Gen Z—denial of responsibility, condemning the condemners, appeal […]
When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth Summary This research examines how different frontline sales tactics shape customers’ word-of-mouth (WOM) behaviour. Across five experiments in clothing, travel, fitness and electronics contexts, the authors compare two tactics: encourage-to-deliberate (agency-supportive, noncoercive) versus pressure-to-purchase (coercive, urgency-driven). They show that encourage-to-deliberate tactics produce more positive […]
Colour Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity Summary This research article reports five studies showing that higher colour saturation in products and packaging increases consumers’ anticipated sensory intensity across multiple senses (smell, taste, touch, sound and texture). The authors find the effect using both product colouring and packaging across categories including […]
Experiential Engagement: A Scale for Experiential Contexts Summary This paper develops and validates a short, unidimensional scale to measure “experiential engagement” across varied experiential contexts (e.g., sport, music, arts). Drawing on a systematic review of 25 context-specific engagement scales (466 items), the authors identify three recurring facets underlying contextual engagement: behavioural involvement, intimacy, and influence. […]
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study Summary This paper examines how people with functional disabilities (hearing, visual and mobility impairments) adopt and respond to generative AI (GenAI). Using two complementary studies — a survey (Study 1, n=284) employing a genetic algorithm and Bayesian regression, and an experiment […]
The Rise of the Deinfluencers: Perceived Similarity and Anticipated Emotions in Advocating Mindful Consumption on Social Media Summary This article presents a multi-study investigation into the growing phenomenon of “deinfluencers” — social media figures who discourage purchases and promote simpler, more sustainable consumption. Drawing on social cognitive theory, the authors test how perceived homophily (similarity) […]
Navigating the Complexity of Sustainability Communications: The Influence of Product Type, Media Type, and Brand Realism Summary This peer-reviewed study (Park & Minton, Psychology & Marketing) reports three experiments (total N = 1,153) examining when sustainability claims build trust and persuade consumers. The experiments test interactions among product type (search, experience, credence), media channel (digital […]
