Discipline Over Disruption: The Secret Antidote to Marketing Waste
Discipline Over Disruption: The Secret Antidote to Marketing Waste Summary Marketing teams are drowning in activity and tools: there are over 15,000 martech solutions but most add cost, complexity and little return. The article argues that focus and disciplined refusal — not endless experimentation — are the antidote to marketing waste. Leaders must make “no” […]