DraftKings Tunes Live Betting Product Into NFL Narratives
DraftKings Tunes Live Betting Product Into NFL Narratives Summary DraftKings is leaning hard into live betting for the 2025 NFL season, reworking its app, promotions and social features around a so-called “narrative cycle”. The operator says investments in in-house tech, modelling and last year’s Simplebet acquisition have delivered a live product ready for centre stage […]