AI Customer Support Explained: Benefits, Use Cases and Pitfalls to Avoid

AI Customer Support Explained: Benefits, Use Cases and Pitfalls to Avoid Summary AI customer support is shifting service from reactive, labour‑intensive operations to proactive, data‑driven experiences. The article explains how machine learning, natural language processing and generative AI are being used to augment agents—automating repetitive tasks while preserving human empathy for complex cases. Key practical […]

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How Customer Advisory Boards Supercharge Account-Based Marketing in 2025

How Customer Advisory Boards Supercharge Account-Based Marketing in 2025 Summary The article argues that 2025 is a year when Account-Based Marketing (ABM) becomes the pragmatic choice for B2B marketers facing tighter budgets and the need for measurable ROI. Customer Advisory Boards (CABs) are presented as powerful accelerants for ABM: they help marketers profile customers, decode […]

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Interview: Tsachi Maimon joins RubyPlay to take rising content star to next level

Interview: Tsachi Maimon joins RubyPlay to take rising content star to next level Summary Tsachi Maimon, former CEO of Aspire Global and ex-chief strategy officer at Aristocrat Interactive, has been appointed CEO of RubyPlay. He joins a fast-growing content provider that is already achieving double-digit revenue growth and plans to scale further by focusing on […]

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Evoke taps ex-Virgin Media O2 exec as chief strategy officer

Evoke taps ex-Virgin Media O2 exec as chief strategy officer Summary Evoke has appointed Siddharth Dixit as chief strategy and transformation officer and as a member of the group’s executive committee. He will report to CEO Per Widerström and lead corporate strategy, mergers & acquisitions and business development across Evoke’s portfolio, including William Hill, 888 […]

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Robinhood seeks to prevent Massachusetts prediction markets shutdown

Robinhood seeks to prevent Massachusetts prediction markets shutdown Summary Robinhood has filed suit in Massachusetts federal court against Attorney General Andrea Joy Campbell and the Massachusetts Gaming Commission to stop the state applying gaming laws to event-contract trading offered via its app. The trades at issue are executed on KalshiEx LLC, a CFTC-regulated exchange; Robinhood […]

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USA Today Enters Its Gen AI Era With a Chatbot

USA Today Enters Its Gen AI Era With a Chatbot Summary Gannett, the publisher behind USA Today and hundreds of local titles, has launched DeeperDive — a chatbot-style tool developed with Taboola that answers reader queries, summarises reporting, and recommends related stories across the USA Today network. The aim is twofold: reclaim reader attention that […]

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