Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity
Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity Summary This paper examines when and why consumers accept high-autonomy AI shopping assistants (systems that can buy on a user’s behalf). Across five studies (including a field experiment with real ad clicks and four online experiments with […]