Mullenweg: ‘Biggest Failure’—$7.5B Crisis, Tumblr, & WP War
Mullenweg: ‘Biggest Failure’—$7.5B Crisis, Tumblr, & WP War Summary Automattic CEO Matt Mullenweg admitted at WordCamp Canada 2025 that the 2019 acquisition of Tumblr is “probably my biggest failure or missed opportunity.” The purchase has become a persistent cost centre: migrating Tumblr’s c.500 million blogs to WordPress has proven technically immense and financially draining. At […]