Two acts, one stage: Crowdfunding and the power of self-presentation in times of crisis
Two acts, one stage: Crowdfunding and the power of self-presentation in times of crisis Article Date: 2025 Article URL: https://www.tandfonline.com/doi/full/10.1080/00472778.2025.2567661?af=R Article Image: https://www.tandfonline.com/cms/asset/dcd0d692-ad89-471d-ae89-c662a9090b80/ujbm_a_2567661_f0001_b.gif Summary This paper examines how the COVID-19 pandemic introduced a functional split in reward-based crowdfunding: traditional value-driven campaigns (aimed at creating new products or experiences) now share the platform stage with survival-driven […]