1xBet becomes Premium Sponsor of SBC Summit 2025
Summary
Global betting operator 1xBet has been announced as a Premium Sponsor of the SBC Summit 2025 in Lisbon. The company will exhibit at booth C130 and run daily hospitality and activations, including a Game Zone in partnership with Paris Saint-Germain featuring the 1xFunball challenge. Football legend Claude Makélélé will appear on 17 September to take part in the Game Zone and hand out exclusive prizes. Simon Westbury, 1xBet Strategic Advisor, will join the “EURASIA LEADERS PANEL” on 17 September to discuss market direction.
1xBet will also host two prize draws (16 and 17 September at 4pm) with high-value items such as a Nintendo Switch 2, a Jordan Wings jacket, PSG match tickets and a Louis Vuitton Horizon 50 suitcase. The company will promote its 1xPartners affiliate programme — operating for nine years across 150+ countries, supporting 250+ payment methods and offering up to 50% lifetime revenue share.
Source
Source: https://asgam.com/2025/09/11/1xbet-becomes-premium-sponsor-of-sbc-summit-2025/
Key Points
- 1xBet announced as Premium Sponsor of SBC Summit 2025; exhibiting at booth C130 in Lisbon.
- Daily activations and hospitality, plus Game Zone B855 in partnership with Paris Saint-Germain featuring the 1xFunball challenge.
- Claude Makélélé to appear on 17 September, participating in the Game Zone and giving away signed and exclusive prizes.
- Simon Westbury (Strategic Advisor, 1xBet) to speak on the “EURASIA LEADERS PANEL” on 17 September.
- Two prize draws on 16 and 17 September at 4pm with prizes including a Nintendo Switch 2 and a Louis Vuitton suitcase.
- 1xPartners affiliate programme promoted: nine years in operation, covers 150+ countries, supports 250+ payment methods and offers up to 50% lifetime revenue share.
Context and relevance
This sponsorship underlines 1xBet’s ongoing push to cement its global brand presence through high-profile industry events and football partnerships. For delegates and sector watchers, the presence signals where marketing and affiliate efforts are being concentrated in 2025 — sports tie-ups, experiential activations and affiliate recruitment remain key growth levers for operators amid shifting regulatory and commercial landscapes.
Why should I read this?
Short version: 1xBet’s turning up in Lisbon with PSG flair, giveaways and a big affiliate pitch. If you work in iGaming, affiliate marketing or event partnerships, this is worth knowing — we’ve skimmed the bits most relevant to networking, sponsorships and commercial opportunities so you don’t have to.
Author style
Punchy: a quick sponsor update that flags marketing moves, on-site activations and affiliate incentives — useful if you’re tracking sponsorship spending, affiliate programmes or looking for partnership opportunities at SBC Summit.
Source
Source: https://asgam.com/2025/09/11/1xbet-becomes-premium-sponsor-of-sbc-summit-2025/