SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador
Summary
SPRIBE, the studio behind the crash game Aviator, has appointed Nina Drama (Nina-Marie Daniele) — a high-profile UFC and MMA content creator and interviewer — as a new brand ambassador. Nina, who has over 14 million followers, will develop and run campaigns to promote Aviator to her audience. The move complements SPRIBE’s multi-year marketing partnership with the UFC, which already features Aviator branding at Fight Night and PPV events. SPRIBE’s CCO Giorgi Tsutskiridze praised Nina’s sharp, unfiltered style as a strong fit for Aviator’s energetic brand; Nina said she expects to create fun, viral content alongside fellow ambassador UFC stars Merab Dvalishvili and Alex Pereira.
Key Points
- SPRIBE has named Nina Drama as an official Aviator brand ambassador.
- Nina Drama is a leading UFC/MMA influencer with more than 14 million followers across platforms.
- She will produce campaigns and creative content to promote Aviator; UFC fighters Merab Dvalishvili and Alex Pereira are also ambassadors.
- The partnership ties into SPRIBE’s multi-year, multi-million-pound marketing deal with the UFC, including in-octagon branding at events.
- Aviator targets Millennial and Gen Z audiences and reportedly reaches over 50 million players each month, matching Nina’s fanbase demographics.
Why should I read this?
Because it’s a tidy play-by-play of influencer marketing meeting igaming. If you follow casino supplier moves, sponsorships or UFC crossovers, this shows SPRIBE doubling down on social-first creatives to reach Millennials and Gen Z. Quick read — we’ve done the legwork so you can spot the commercial play without sifting the press release.