1xBet named premium sponsor of SBC Summit 2025 in Lisbon
Summary
Global betting operator 1xBet will be a Premium Sponsor of the SBC Summit 2025 in Lisbon (16–18 September). The firm will run a branded stand (C130) with daily activations in partnership with Paris Saint-Germain, plus a Game Zone appearance (B855) featuring the 1xFunball challenge.
A headline moment is former PSG and France midfielder Claude Makélélé appearing on 17 September to demonstrate skills and present prizes. 1xBet executives will also join conference sessions: Strategic Advisor Simon Westbury is set to appear on the Eurasia Leaders Panel on 17 September.
The operator will stage prize draws on 16 and 17 September (prizes include a Nintendo Switch 2, a Jordan varsity jacket, PSG match tickets and a Louis Vuitton suitcase) and promote its 1xPartners affiliate programme, which operates across 150+ countries and offers up to 50% lifetime revenue share and support for 250+ payment methods.
Key Points
- 1xBet is a Premium Sponsor of SBC Summit Lisbon 2025 (16–18 Sept) and will be at booth C130.
- Partnership with Paris Saint-Germain underpins daily hospitality and activations, including the 1xFunball challenge at Game Zone B855.
- Claude Makélélé will make an appearance on 17 Sept to showcase skills and present prizes to attendees.
- Simon Westbury, 1xBet Strategic Advisor, will join the Eurasia Leaders Panel on 17 Sept.
- Prize draws on 16 and 17 Sept include high-value items (Nintendo Switch 2, PSG tickets, Louis Vuitton suitcase, branded apparel).
- 1xBet will promote the 1xPartners affiliate programme — nine years in operation, available in 150+ countries, supporting 250+ payment methods and up to 50% lifetime revenue share.
Why should I read this?
If you’re heading to SBC Lisbon or care about partnerships, affiliates or sports-brand tie-ups, this is your quick heads-up. 1xBet’s activations (PSG link, Makélélé appearance, big-ticket prizes) make their stand a must-visit for networking, marketing leads and affiliate talks — plus the affiliate programme details are useful intel if you work in partner acquisition or monetisation.
