BetMGM Launches The Price Is Right-Themed Title & Adds New Game to the Original Show
Summary
NetGaming has launched The Price Is Right – Fortune Pick, a digital adaptation of the classic TV show that is now live on BetMGM. The title recreates several iconic pricing games, including Plinko, Big Wheel and Cliff Hangers, after months of development led by CEO Pallavi Deshmukh, who says the team worked hard to capture the show’s essence.
Separately, BetMGM has teamed with Fremantle to add a new pricing game to the televised show called The Lion’s Share. The Lion’s Share is the first custom-branded pricing game in the show’s history and is scheduled to debut on 22 September. BetMGM will also sponsor The Price Is Right for its 54th season, reflecting a wider strategy to create high-profile branded moments across broadcast and igaming.
Key Points
- NetGaming’s digital game, The Price Is Right – Fortune Pick, is live on BetMGM and features Plinko, Big Wheel and Cliff Hangers.
- CEO Pallavi Deshmukh highlighted months of development to faithfully adapt the TV mechanics for online play.
- BetMGM and Fremantle will introduce The Lion’s Share, the show’s first custom-branded pricing game, launching 22 September.
- BetMGM will sponsor The Price Is Right during its 54th season, signalling deeper TV and igaming alignment.
- The moves follow BetMGM’s recent commercial expansion, including becoming the Detroit Lions’ first official sports betting partner.
Why should I read this?
Quick and casual: if you care about clever IP tie-ins, operator marketing or new igaming content, this one’s worth a glance. NetGaming turning a proper TV classic into an online game while BetMGM forks out for a branded pricing game on the broadcast show is a tidy example of where the sector’s heading. Short read, decent signal.
Author style
Punchy: This isn’t just another product drop. It’s a strategic blend of nostalgia and commercial muscle—TV IP meets igaming distribution. Industry folks should pay attention to the partnership model; for everyone else, it’s a clear sign brands are pushing bigger, bolder cross-platform plays.
