Live88 appoints Simon Field as new Managing Director

Live88 appoints Simon Field as new Managing Director

Summary

Yolo Group has appointed Simon Field as Managing Director of Live88 to drive the company’s international expansion. Field joins from Bally’s Interactive, where he played a leading role in launching a live dealer studio in Rhode Island. He brings almost a decade of senior iGaming experience, including roles at OnAir Entertainment, NetEnt and Evolution Gaming. Lara Falzon, CEO of Yolo’s B2B brands, praised Field’s track record and expects him to help elevate Live88’s live casino offering.

Key Points

• Simon Field named Managing Director of Live88 to lead international expansion.
• Previously Director of Live Casino Strategy & Development at Bally’s Interactive; led a live dealer studio launch in Rhode Island.
• Nearly ten years of senior roles across OnAir Entertainment, NetEnt and Evolution Gaming.
• Appointment fits Yolo Group’s recent executive hires, including Lara Falzon as CEO of B2B brands and Jean Claude Magri as CFO.
• Yolo positions Live88 to push premium live casino experiences and scale partnerships globally.

Content summary

Yolo Group continues to strengthen its executive bench with the addition of Simon Field at Live88. Tasked with scaling Live88’s footprint, Field’s background in building and launching live-studio operations is central to the role. The hire signals a clear strategic focus on enhancing Live88’s live casino product and accelerating market expansion.

The piece also highlights Yolo’s broader leadership reshuffle: Lara Falzon recently took the helm of B2B brands and Jean Claude Magri joined as CFO earlier in the year, underlining a concerted push to grow and professionalise the group.

Context and relevance

This story matters to operators, suppliers and investors tracking live-casino growth. Experienced hires like Field are a common signal that a company is moving from product development into scale and market execution. For competitors and partners, the appointment indicates where Yolo Group will prioritise investment and partnership opportunities in the near term.

Why should I read this?

Quick take: if you follow live casino expansion or executive moves in iGaming, this is the kind of hire that changes strategy from ‘build’ to ‘scale’. We’ve skimmed the detail and saved you time — here’s the bit you actually need to know.

Source

Source: https://igamingexpert.com/news/business/live88-appointment-expansion-ambitions/