Loftware Named “Supply Chain Visibility Company of the Year” in 2024 SupplyTech Breakthrough Awards
Article Date: 10 June 2025
Article URL: https://www.supplychain247.com/article/loftware-named-supply-chain-visibility-company-of-the-year-in-2024-supplytech-breakthrough-awards
Article Title: Loftware Named “Supply Chain Visibility Company of the Year” in 2024 SupplyTech Breakthrough Awards
Article Image: https://www.supplychain247.com/images/2025_article/loftware_company_of_the_year_main_600px.jpg
Summary
Loftware, a global provider of enterprise labelling and artwork management solutions, was named “Supply Chain Visibility Company of the Year” by SupplyTech Breakthrough. This marks the third consecutive year Loftware has been recognised by the awards programme. The honour reflects the company’s cloud-based labelling platform that delivers full product traceability, auditability and improved compliance across global supply chains.
The technology helps firms cut mislabelling, speed up product recalls, deter counterfeiters and meet emerging regulations such as the EU Digital Product Passport. Loftware’s CEO Jim Bureau emphasised the role of these solutions in driving digital transformation, increasing operational efficiency, and supporting sustainability by reducing waste.
Key Points
- Loftware was named “Supply Chain Visibility Company of the Year” by SupplyTech Breakthrough (2024 award).
- This is Loftware’s third straight year of recognition by SupplyTech Breakthrough.
- The company’s cloud-based labelling provides auditable traceability across production and supply chains, reducing mislabelling and recall time.
- Loftware’s platform helps deter counterfeiting — an issue costing manufacturers around $160 billion annually.
- Solutions simplify compliance with cross-border regulations (eg. EU Digital Product Passport), lowering risk of fines and reducing manual errors.
- Improved visibility from labelling can cut waste by ensuring products are made, shipped and delivered correctly.
- The award is part of a global programme recognising innovation in supply chain and logistics technology.
Context and Relevance
Traceability and regulatory compliance are rising up the agenda for manufacturers, retailers and logistics operators. Digital product identities, centralised labelling and cloud platforms are becoming standard tools to manage recalls, meet sustainability rules and protect brand integrity. Loftware’s recognition underlines that labelling is no longer a back-office task — it’s a strategic capability that supports supply chain resilience, anti-counterfeit measures and cross-border compliance.
If your role touches product safety, regulatory reporting, returns, or brand protection, this development matters: it signals vendor momentum around cloud labelling and traceability that could affect integration, procurement and compliance decisions.
Why should I read this?
Short version: if you care about fewer headaches from recalls, staying on the right side of new rules like the EU Digital Product Passport, or stopping dodgy copycats, this is worth a quick skim. We read the full piece so you don’t have to — key takeaway: labelling tech is now central to supply chain visibility and compliance, not just printing stickers.
Author style
Punchy: We’ve saved you time. Loftware’s award is a clear nudge that cloud-based labelling and traceability are shifting from nice-to-have to business-critical.
