Macau’s concessionaires could soon turn to virtual performers to keep pace with rising competition in global entertainment scene
Summary
Macau operators are exploring virtual performers and AI-driven digital pop stars to plug a growing gap in headline entertainment. David Baxley of Sands China told an IAG EXPO panel that while post-COVID venue supply has expanded, there simply aren’t enough global stars to fill every market. He points to commercial successes such as Abba Voyage as proof that virtual residencies and digital acts can draw big crowds and revenue. The move would help Macau compete with other global venues while appealing to younger audiences and managing rising costs for live talent.
Key Points
- Virtual residencies like Abba Voyage have shown substantial box-office returns and provide a model for Macau.
- David Baxley expects both recreated legends and fully digital AI pop stars to become more common in Macau.
- Macau has tripled show numbers since 2019 but lacks sufficient headline acts that move the needle for gaming customers.
- Competition with global cities (and deep-pocketed regions such as the Middle East) makes booking top talent increasingly expensive.
- Virtual performers can attract younger visitors, boost PR value and potentially convert them into future gaming customers.
- Macau may need larger-capacity venues — even a stadium eventually — to compete with places like Hong Kong’s Kai Tak.
Content summary
Speaking at the IAG EXPO in Manila, Baxley said entertainment is now a key driver of quality visitation, but weekly venue-filling remains tough. He argued technology is shortening development timelines for virtual shows and that audiences are becoming comfortable with non-living pop stars. Galaxy’s Roger Lienhard noted that younger concertgoers could become Macau’s future high-value customers, so programming must balance current gaming demographics with acts that build long-term loyalty.
Context and relevance
This is a strategic story for concessionaires, promoters and investors in Macau’s gaming and entertainment ecosystem. It reflects broader industry trends — virtual residencies, AI-created talent and experiential venues — and highlights how operators may use technology to manage costs, diversify offerings and compete regionally for major events and visitors.
Why should I read this
Short and blunt: if you care whether Macau keeps tourists and revenue flowing, this is the clever workaround everyone in the industry’s quietly eyeing. Virtual acts mean fewer eye-watering guarantees, fresh headlines and a way to hook younger crowds who might become big spenders later. We’ve skimmed the panel chat for you — here’s the useful bit.
