1xBet to host ‘Legends of the Game’ party at SBC Summit Lisbon
Summary
Global betting operator 1xBet will run an exclusive partners event on 16 September during the SBC Summit in Lisbon. The “Legends of the Game” party takes place at La Distilleria and is staged as a themed quest across four zones inspired by playing-card suits, with guests collecting artefacts that lead to a final Hall of Legends room.
Footballer Claude Makélélé will be the evening’s special guest and attendees will also see a live performance from disco group Boney M. The event mixes theatrical and surrealist touches — Salvador Dalí-inspired elements set within La Distilleria’s industrial and historic surroundings — with the stated aim of turning casual encounters into business opportunities for industry partners.
Key Points
- 1xBet is hosting an exclusive partners party titled “Legends of the Game” on 16 September at SBC Summit Lisbon.
- The event is designed as a four-zone quest themed on playing-card suits, culminating in a Hall of Legends.
- Former France and club footballer Claude Makélélé will appear as the evening’s special guest.
- Entertainment includes a live performance by Boney M and a surreal, theatrical atmosphere inspired by Salvador Dalí.
- The party aims to facilitate networking and business connections among iGaming professionals and affiliates.
Context and relevance
Industry conferences like SBC Summit are prime grounds for sponsors to build relationships and promote their brands; 1xBet’s event follows that playbook with a branded, experiential approach. For affiliates, operators and suppliers attending SBC, this is another networking touchpoint amid a packed summit schedule. The celebrity guest and live music add PR and hospitality value beyond a standard meet-and-greet.
Author style
Punchy: This is a showy, strategic play by 1xBet — not just a party. If you care about deals, partnerships or being seen at SBC, the details matter; if you’re not on the guest list, skim the key points and move on.
Why should I read this?
Quick heads-up: if you’re at SBC or work in iGaming, this tells you who’s hosting a high-profile partner night (and why it might matter to your networking calendar). If you aren’t going, no drama — the gist is that 1xBet is leaning into experience-led marketing with a celebrity cameo and live music.
