Pragmatic Play approved to launch sportsbook in Brazil | AGB
Summary
Pragmatic Play has received full certification to offer its sportsbook product to regulated operators in Brazil following the country’s introduction of a fixed-odds betting framework earlier in 2025. The approval enables operators to integrate Pragmatic Play’s complete sportsbook solution, which includes extensive pre-match and in-play markets powered by official rightsholder data, player props, bet builder functionality and features tailored for Brazilian bettors. Operators will also be able to access managed services such as sports trading, risk management and 24/7 dedicated support. Gareth Crook, SVP of Sports at Pragmatic Play, described the certification as a major milestone and a signal of the company’s commitment to the Brazilian market.
Key Points
- Pragmatic Play received full certification to supply its sportsbook in Brazil under the new fixed-odds betting framework.
- The sportsbook offers broad pre-match and in-play markets, official rightsholder betting data, player props and a bet builder.
- Localised features aimed at Brazilian sports bettors are included to improve engagement and compliance.
- Operators can access managed services: sports trading, risk management and round-the-clock support.
- The certification strengthens Pragmatic Play’s presence in Latin America and signals confidence in Brazil’s rapidly growing regulated sports betting market.
Why should I read this?
Short version: Pragmatic Play just cleared a big regulatory hurdle to sell sportsbook services in Brazil — which matters if you work with operators, run affiliate sites, or invest in iGaming in Latin America. It’s a clear sign the Brazilian market is opening up and that major suppliers are moving in. Worth a quick skim unless you never care about sports betting expansion.
