Tsachi Maimon appointed RubyPlay CEO to accelerate global expansion
Summary
RubyPlay, the B2B iGaming development studio, has named Tsachi Maimon as its new CEO. Maimon brings almost 20 years of industry experience and a proven track record of driving growth through strategic acquisitions and partnerships.
He will start on 1 October 2025 and will oversee RubyPlay’s corporate strategy, focusing on expanding the studio’s footprint — particularly across North America — after a strong run of recent commercial growth and market entries in Brazil and the US.
Key Points
- Tsachi Maimon appointed CEO of RubyPlay; starts 1 October 2025.
- Maimon has nearly 20 years in gaming leadership, previously CEO of Aspire Global and later President & Head of iGaming for the expanded NeoGames group.
- At Aspire Global he led acquisitions (BtoBet, Pariplay) and strategic investments (End2End), delivering steady financial growth.
- Most recently served as Chief Strategy Officer at Aristocrat Interactive following Aristocrat’s acquisition of NeoGames.
- RubyPlay has been growing internationally with recent entries into Brazil and the US and partnerships with tier-one operators.
- The company has broadened from a creative supplier into a trusted partner for major operators, emphasising localised, bespoke content and launching Koala Games to diversify its portfolio.
- Maimon’s remit includes driving North American expansion and setting new commercial and product benchmarks for the studio.
Why should I read this?
Quick take: big-name hire, clear growth play. If you track studio consolidation, distribution deals or North American market entries in iGaming, this matters — RubyPlay is bringing in an exec who’s done dealmaking and scaling before. Short on time? We’ve read it for you: expect a sharper US push and more bespoke content deals.
