Opening Boardroom Doors: Women Leaders Launch Campaign to Empower Career Progression by supporting women at key moments in their careers.
Summary
Birmingham hosted the launch of the Women’s Leadership Group CIC’s new campaign, “Six Moments That Matter”, which aims to support women through pivotal career and life stages to increase female representation in leadership roles. The initiative—developed using Jane Portas’s framework—focuses on moments such as entering the workforce, parenthood and mid-career transitions, and pairs personal testimony with practical employer-facing actions.
The event brought together senior figures from Santander, Reassured, Equifax, ITV and other organisations. Speakers, including WLG Midlands ambassadors Isobel Crosse and Beth Whelan, shared lived experiences—such as Vicky Brook stepping back from CEO life to care for her daughter and Dr Lizzy Bernthal balancing military service with motherhood—to illustrate the challenges women face and the resilience required to progress.
Sponsors (Inicio AI, FIM and Pintail Candles) backed the regional rollout—the first WLG initiative outside London—with regional ambassadors set to deliver local programmes, resources and events. A dedicated website and ongoing campaigns will provide tools for employers and networks to recognise and support those key moments in women’s careers.
Key Points
- The “Six Moments That Matter” framework identifies crucial life and career stages where targeted support can materially affect progression for women.
- The Birmingham launch united leaders from finance, media and HR to share stories and practical strategies to remove barriers to leadership.
- Personal testimonies (e.g. Vicky Brook, Dr Lizzy Bernthal) highlighted how career pauses and high-pressure roles intersect with caregiving and identity.
- Regional expansion—sponsored by Inicio AI, FIM and Pintail Candles—means the campaign will run local programmes beyond London to reach more women.
- WLG will provide resources, events and research-led campaigns and is launching a dedicated website to amplify its employer-facing guidance.
Why should I read this?
Quick and simple: if you care about building stronger leadership teams (and not just ticking boxes), this campaign shows where employers can make the biggest difference. It’s packed with practical framing—those “moments”—that HR teams and managers can use straight away to spot talent, redesign support and keep women on leadership tracks. Read it if you want action, not platitudes.
Author style
Punchy — we’ve cut the waffle. This story matters for HR leaders, diversity teams and any manager serious about retaining and promoting female talent. The launch is a clear call to act locally and practically.
Context and relevance
With ongoing industry focus on diversity, equity and inclusion, the campaign aligns with wider trends pushing employers to move from policy to practice. By highlighting specific life and career moments, WLG gives organisations a targeted way to close the leadership gender gap and tap talent that too often slips away during transitions.
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Published: 2025-09-26T13:47:04+00:00
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