Pragmatic Play launches $15 million live casino studio in Colombia to boost regional growth
Summary
Pragmatic Play has opened a new state-of-the-art live casino studio in Bogotá, Colombia, backed by an investment of over $15 million. Delivered and operated by ARRISE, the facility will host more than 100 tables and is expected to create over 1,500 jobs across the region.
The studio will deliver localised live casino experiences with native Spanish and Portuguese-speaking dealers, offering both network and dedicated tables powered by Smart Studio technology for operator branding and customisation. Market-optimised versions of international titles such as Mega Roulette will be available, with brand-new game shows planned for 2026.
Key Points
- Investment: over $15 million to build and equip the Bogotá studio.
- Scale: the facility features more than 100 tables and is set to create 1,500+ regional jobs.
- Localised content: native Spanish and Portuguese dealers and market-specific game variants.
- Technology: Smart Studio supports network and dedicated tables with enhanced branding and customisation for operators.
- Portfolio: local versions of hits (eg. Mega Roulette) and new game shows scheduled for 2026.
- Delivery: studio is delivered and operated by ARRISE with full regulatory alignment for LATAM markets.
Context and Relevance
The launch highlights Pragmatic Play’s push to expand footprint and capacity in Latin America, where regulated markets are growing and demand for localised live content is rising. For operators, the studio offers scalable live services, stronger localisation and more branding flexibility — all important for player retention and market share in LATAM. It also signals increased on‑the‑ground investment by major suppliers competing for regional growth.
Author style
Punchy: Pragmatic Play isn’t merely opening a studio — it’s planting a regional hub. This is a tangible capacity and localisation play that could shift market dynamics among live casino providers across Latin America.
Why should I read this?
Short and simple — if you work in LATAM iGaming or follow live casino trends, this matters. New tables, thousands of jobs and local language dealers mean bigger, more authentic live offerings for players. We skimmed the press release so you don’t have to: Pragmatic Play is doubling down on Latin America.