The biggest lesson of 2025 is that speed and reinvestment matter
Summary
Soft2Bet’s General Counsel, David Yatom Hay, reflects on a fast-growth 2025 in which product innovation, modern technology and regulated-market focus fuelled major commercial gains. The company nearly doubled year-on-year—EBITDA up 96% and revenue up 88%—while proving its MEGA gamification layer can materially lift retention and revenue. Soft2Bet emphasises frequent releases, reinvesting wins into new player experiences and prioritising localisation, compliance and player protection as key competitive levers going into 2026.
Key Points
- Financials: EBITDA grew 96% and revenue 88% year-on-year; strong quarter-on-quarter run-rate.
- Operational growth across verticals: Casino games GGR +129%, Live Casino GGR +167%, Sportsbook turnover +187%.
- MEGA gamification drove >60% uplift in retention and ~66% increase in gaming revenue for brands using it.
- Product innovation and speed: platform enables multiple daily releases and rapid experimentation; reinvestment is core to strategy.
- 2025 industry themes: tougher regulation, the need for differentiation, and player protection moving from checkbox to product design.
- 2026 forecast: more localisation, AI-driven personalisation, mobile-app-first experiences, and responsible-by-design gamification.
Why should I read this?
Short version: Soft2Bet nearly doubled in a year and says the secret was being fast and ploughing profits back into product. If you work in iGaming — tech, product, ops or compliance — this is a neat, real-world case of how speed, experiments and gamification scale revenue. We skimmed the detail so you don’t have to — but it’s worth a read if you want practical signals for 2026 planning.
Context and relevance
This interview matters because it ties commercial results to concrete tactics: rapid release cadence, measurable gamification returns, and investment in localisation and compliance. Those priorities mirror broader industry shifts as regulators tighten and commoditisation pushes operators away from bonus wars toward product-led differentiation. For B2C brands and B2B suppliers, the Soft2Bet story highlights the ROI of modern platforms and why tackling technical debt is increasingly strategic.
