Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations
Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations Summary This paper examines how receiving a prosocial gift — a charitable donation made to a cause in someone’s name — affects that recipient’s willingness to donate to the same charity later. Across four experiments (and a supplemental study), the authors find that […]