BGaming: Why Aviamasters became a ‘viral banger’
Summary
BGaming CEO Marina Ostrovtsova explains how Aviamasters — a physics‑based twist on crash games that emphasises the landing rather than just the crash — turned into a social media sensation. The concept began with a front‑end developer inspired by old flash games; its simple, satisfying landing mechanic and unpredictable moments made it highly watchable and shareable.
Since launching in July last year, Aviamasters has seen explosive organic growth: about 500 million TikTok views, roughly 200 new videos daily and a 740% increase in new players over six months, with notable uptake in Asia, Eastern Europe and Latin America. Streamers (including Adin Ross) and affiliates drove much of the reach without early paid promotion, and player‑created content shaped both marketing and future feature decisions. BGaming will showcase the title at SBC Summit Lisbon with an experiential 144m² booth, competitions and club activations, and plans include a celebrity special edition, Aviamasters 2 and new operator partnerships such as Betclic in Portugal.
Key Points
- Origin: created from a developer’s flash‑game nostalgia; focuses on landing as the rewarding mechanic.
- Viral metrics: c.500 million TikTok views, ~200 new videos per day and 740% growth in new players over six months.
- Organic virality: streamers and affiliates amplified reach naturally — unpaid plays were pivotal.
- Community influence: memes, tutorials and challenges guided marketing choices and product tweaks.
- Streamer strategy: BGaming leverages data via Strmlytics and builds long‑term relationships (e.g. John Vlogs ambassador in LatAm).
- SBC Summit Lisbon: 144m² booth B120 with aircraft centrepiece, Aviamasters Club and the B‑Rush challenge with prizes.
- Leadership lessons: be flexible, listen to players and partners, delegate and encourage creative risks.
- Roadmap: celebrity special edition forthcoming, development of Aviamasters 2 and expanded operator partnerships.
Why should I read this?
Short and to the point: if you work in game design, marketing or iGaming growth, this interview is worth your time. It shows how a simple, well‑crafted mechanic plus authentic streamer interest can create runaway virality — and how to turn that into sustainable product and commercial momentum. We skimmed the detail and pulled out the bits that matter.
Source
Source: https://igamingexpert.com/features/interviews/bgaming-how-to-create-a-viral-banger/
