Brightstar signs agreement for Italy Lotto
Summary
Brightstar Lottery’s subsidiary, LottoItalia, has finalised a new agreement to operate the Italy Lotto for nine years, continuing its stewardship of one of the world’s largest lotteries through to November 2034. LottoItalia is a consortium led by Brightstar alongside Allwyn, Arianna 2001 and Novomatic Italia; the licence was awarded earlier this year by the Agenzia delle Dogane e dei Monopoli after a competitive process.
Brightstar says it will push for wager growth via new player touchpoints, digitisation of the retail experience, growth of ilottery sales and by offering icasino, sports betting and other digital games to Italian players. The company and its predecessor firms, including IGT, have managed the Italy Lotto for more than 30 years and operate across multiple global jurisdictions.
Key Points
- The LottoItalia consortium (led by Brightstar with Allwyn, Arianna 2001 and Novomatic Italia) won the Italy Lotto licence and will operate it until November 2034.
- Italy Lotto is described as the largest fixed-odds number game in the world; Brightstar and predecessor companies have managed it for over 30 years.
- Brightstar plans to expand retail digitisation, create new player touchpoints and grow ilottery sales, plus offer icasino and sports betting products in Italy.
- Brightstar serves nearly 90 lottery customers worldwide and is a primary technology provider to 26 of 46 US lottery jurisdictions and eight of the world’s top 10 lotteries.
- The new nine-year agreement follows the formal licence award by the Agenzia delle Dogane e dei Monopoli after a competitive bidding process.
Context and Relevance
This deal secures Brightstar’s long-term role in a major European lottery market and highlights the ongoing industry push towards digitisation and bundled retail/digital offerings. For suppliers, regulators and operators, the contract confirms continued stability in Italy’s lottery operations and signals Brightstar’s sustained influence in the global lottery sector. It also underscores a trend where traditional lottery operators broaden into ilottery, casino and sports betting to diversify revenue streams.
Why should I read this?
Short answer: if you follow lotteries or gambling technology, this matters. Brightstar keeping the Italy Lotto licence for nine more years shapes the Italian market, affects supplier relationships and signals where product investment will go (think retail digitisation and iGaming). We’ve read the detail so you don’t have to — quick, useful intel.
Source
Source: https://cdcgaming.com/brightstar-signs-agreement-for-italy-lotto/
