The ASA has its say on what is unacceptable in influencer marketing
The ASA has its say on what is unacceptable in influencer marketing Summary The UK Advertising Standards Authority (ASA), via CAP and BCAP, has published updated guidance aimed at protecting under-18s from gambling advertising. The guidance signals that an influencer with more than 100,000 follower accounts registered to under-18s across platforms is “indicative of strong […]