The Great Affiliate Reset: why casinos need smarter traffic
The Great Affiliate Reset: why casinos need smarter traffic Summary The iGaming sector is growing — US$86bn in 2024 with forecasts to US$120bn by 2029 — but customer acquisition costs have surged (up ~60% since 2019). Affiliates, long a primary source of traffic for online casinos, are losing favour because they offer poor transparency, limited […]