World Cup 2026: Product readiness, innovation and a data-driven focus at Kambi
World Cup 2026: Product readiness, innovation and a data-driven focus at Kambi Summary Kambi’s SVP Trading, Simon Noy, explains how the expanded 2026 FIFA World Cup—48 teams, 104 matches across the US, Canada and Mexico—creates an unprecedented opportunity for sportsbooks in regulated markets. The provider is positioning its platform around AI-powered pricing, deep Bet Builder […]