Category: Market Trends and Consumer Behaviour

Malaysian government fires at Facebook over gambling adverts Summary The Malaysian government has scheduled crunch talks with Meta (Facebook) on 22 September to tackle the surge of black‑market gambling adverts on the platform. Communications Minister Datuk Fahmi Fadzil has criticised Meta for not taking stronger action — notably refusing to block credit cards used to […]

ATG Encourages Shareholders to OK Novomatic’s Takeover Bid Summary Ainsworth Game Technology (ATG) has advised shareholders to accept Novomatic’s revised takeover offer, which the ATG board described as “fair and reasonable”. Novomatic, already the largest shareholder with a 58.8% holding, returned with an improved bid after an earlier approach was criticised for undervaluing the company. […]

Pokémon Legends Z-A Locking Specific Monsters Behind Paywall Summary Pokémon Legends Z-A launches on 16 October and brings Lumiose City (a Paris-inspired region), real-time combat and connections to Pokémon X and Y. However, some Mega Evolutions will be restricted: the Kalos starter Mega Stones (Greninjite, Delphoxite and Chesnaughtite) are tied to online ranked seasons via […]

Relax Gaming names Antonia Svensson as chief commercial officer Summary Relax Gaming has appointed Antonia Svensson as its new chief commercial officer, based at the company’s Malta headquarters. Svensson brings more than 13 years of experience across payments, content supply and commercial operations in the iGaming sector, including senior roles at Trustly, Yggdrasil Gaming and […]

California sweepstakes dealt signifcant blow as bill passed Summary California’s legislature unanimously passed bill AB 831 on 12 September, which would criminalise sweepstakes operators and their suppliers if signed by Governor Gavin Newsom by 12 October. The measure represents a major strike against the sweepstakes vertical in the US, joining similar bans in several other […]

BetGames releases Hero gamification tool to boost user engagement & retention | AGB Article Date: 2025-09-15T10:49:32+00:00 Original URL: https://agbrief.com/news/world/15/09/2025/betgames-releases-hero-gamification-tool-to-boost-user-engagement-retention/ Summary BetGames has launched Hero, a fully customisable gamification engine aimed at lifting player engagement, lengthening session times and improving retention. Operators can configure in-game challenges, leaderboards, a shop for rewards and bespoke inbox notifications from […]

Can BasiGo put 1,000 electric buses on Kenya’s roads by 2027? Summary BasiGo, a Nairobi-based e-mobility startup, aims to deploy 1,000 battery-electric buses across Kenya by 2027 to replace diesel minibus services and cut urban emissions. The company has locally assembled 53 buses and has 27 more in production at its new Thika assembly line […]

Gaming Gateway: How to avoid the one-size-fits-all licensing trap Summary iGaming Expert spoke with Gaming Gateway CCO Gary Harrison ahead of SBC Summit Lisbon about why licensing cannot be copy‑and‑pasted between jurisdictions. Harrison highlights the operational and regulatory complexities involved in securing licences worldwide, from aligning banks, PSPs and suppliers to tailoring AML and reporting […]