Market Trends & Consumer Behaviour
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce Summary This article (Bai et al., 2025) examines what drives consumer loyalty in live streaming commerce using an explanatory sequential mixed-methods design. Study 1 surveyed 507 participants and applied PLS-SEM and fsQCA to test hypotheses and identify causal configurations. Study 2 used […]
Personal Financial Planning Services: A Review and Future Research Agenda Summary This paper presents a systematic literature review of personal financial planning services using the Theory-Context-Characteristics-Methodology (TCCM) framework. The authors synthesise 81 studies to map the field, identify conceptual and methodological gaps, and propose a forward-looking research agenda. Key themes include financial literacy, cross-cultural differences […]
Workplace values: Guiding lights or shackles that bind? Summary Values are presented as the moral compass of individuals and organisations: they align teams, shape behaviour and give meaning. However, the article argues that values can become rigid and obstructive when unexamined — a “values paradox” where the very principles that drove success turn into constraints. […]
Two Decades of Research on In‐Store Technology: Antecedents, Consequences and Future Research Agenda Summary This systematic review (Singh & Yadav, 2025) synthesises 82 papers spanning 2004 to February 2025 on in-store technologies (IST) in physical retail settings. Using the SPAR-4-SLR protocol and a TCCM (Theory, Context, Characteristics, Methodology) lens, the authors map antecedents, outcomes and […]
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study Summary This paper investigates how different types of consumer innovativeness (hedonic, functional and cognitive) relate to intentions to buy sustainable fashion. Using a sequential explanatory mixed-methods design, the authors first test relationships with PLS-SEM and then deepen results through qualitative interviews. Environmental concern is […]
Turning thank yous into a cultural force Summary This piece argues that workplace perks (free lattes, beanbags) create short-lived satisfaction, whereas consistent, sincere appreciation drives long-term engagement, retention and performance. It explains the psychology and ROI of recognition, offers practical “micro-rituals” (shout-outs, peer-to-peer praise, instant thank-yous, surprise recognition) and gives a pragmatic week-one blueprint for […]
Crypto groups hit out at Bank of England plan to limit stablecoin ownership Summary The Bank of England is reportedly moving to tighten rules around stablecoins, including measures that would limit ownership or access for some retail investors and bolster regulatory control over issuers and platforms. Crypto industry groups have reacted strongly, saying the proposals […]
Starmer has until May to turn things around, say MPs and unions Summary MPs and union figures are warning that Keir Starmer and Labour face a critical deadline in May to improve their standing with voters. The article reports mounting internal pressure for clearer messaging and sharper electoral strategy ahead of key tests. While details […]
Assessing Predictor Robustness in Healthcare Consumer Research: A Bayesian Model Averaging Approach Summary This study applies Bayesian Model Averaging (BMA) to test which service-design elements in diabetes education are robust predictors of consumer outcomes. Using data from diabetes education programmes at six hospitals, the authors compare relational quality (trust in health educators), types of knowledge […]
ECB rate cuts at ‘or very close to’ end, says Austria’s central bank governor Summary Austria’s central bank governor said the European Central Bank’s recent cycle of interest-rate cuts is “at or very close to” its end. His remarks suggest policymakers see limited room for further easing after this year’s reductions and that future moves […]
