New Market Entry Risks in Nigeria and Kenya: Gambling’s Mirage in Sub-Saharan Africa
If sub-Saharan Africa is the gambling industry’s next gold rush, then Nigeria and Kenya are its El Dorado. Or so the story goes. Multinational operators, dazzled by demographic potential and smartphone proliferation, are rushing into these jurisdictions with the same blind optimism that fuelled earlier expansions into Latin America and Southeast Asia. But in Nigeria […]