The Update:As governments and regulators tighten rules around gambling advertising, operators are increasingly using the language of ethics to describe their marketing strategies. Phrases like “responsible by design” and “safer gambling-led engagement” now feature prominently in corporate communications. In the UK, for instance, the Betting and Gaming Council’s updated Code of Conduct restricts advertising during […]
Memo Title: Integrating ESG into Gambling Licensing Submissions To: Executive Leadership TeamFrom: Strategy UnitDate: 21 May 2025Subject: Integrating ESG Criteria into Licensing and Regulatory Submissions Executive Summary:Environmental, Social, and Governance (ESG) performance is becoming a material factor in gambling licensing processes. While regulatory frameworks differ by jurisdiction, there is a growing trend towards embedding ESG […]
This is a Thought Experiment for strategic scenario planning. It explores a hypothetical situation inspired by real-world trends. It is not a prediction or report of actual events. Scenario Set-Up Imagine a regulatory environment where players have full legal ownership of their personal data, including behavioural, transactional, and engagement information generated through gambling platforms. Instead […]
The Limits of Compliance as Ethical Posture The gambling industry’s engagement with responsible gambling (RG) has long been tethered to regulatory compliance, framed through consumer protection requirements and increasingly technical safeguards. However, this compliance-first posture often obscures a more fundamental question: what does it mean to act ethically within systems designed to monetise risk, emotion, […]
Memo Title: Trust as a Strategic Lever in Player Adoption of New Technologies To: Executive Leadership TeamFrom: TGB Strategy OfficeDate: 21 May 2025Subject: Player Trust as a Determinant of Technology Adoption in Gambling Executive Summary:Player trust is now a strategic gating factor in the successful adoption of new technologies across regulated gambling markets. Emerging tools, […]
Summary of the Event In late 2024, Costa Coffee undertook a focused initiative to address a significant drop-off issue within its mobile app’s user registration process. Analytics revealed that approximately 30% of users were abandoning the registration funnel, with over half exiting at the password entry stage. This suggested usability challenges, likely linked to complexity […]
Yes, it is possible to nudge without manipulating, but only if certain conditions are met. The difference lies in intent, transparency, and the preservation of autonomy. Nudging, in its ethical form, aims to support better decisions without removing freedom of choice or obscuring the process. 1. What is a Nudge? A nudge is any aspect […]
What It Is Player profiles are structured representations of gambling customers, used to inform product design, personalisation, and responsible gambling strategies. These profiles can take various forms, from high-level personas to detailed behavioural archetypes, but their core purpose is to help teams design experiences that meet player needs, preferences, and risk profiles. In gambling, traditional […]
The Update:Regulatory bodies across Europe, Australia, and North America are introducing or tightening advertising laws that directly counter prevalent digital marketing strategies in the gambling industry. These include restrictions on influencer promotions, heightened scrutiny of personalisation algorithms, and outright bans on certain forms of inducements or targeted messaging, particularly to vulnerable groups such as minors […]
Summary of the Event In July 2018, the Italian government passed the “Dignity Decree”, a legislative package aimed at protecting consumers and promoting social welfare. Among its most notable provisions was a full ban on gambling advertising and sponsorship, which came into effect on 1 January 2019. This ban, unprecedented in scope within the European […]
