Entain unveils new sportsbook features across global markets

Summary

Entain has pushed a broad set of sportsbook upgrades across multiple markets — notably the UK, the US (via BetMGM) and Brazil — aiming to speed up customer flows, expand bet types and localise experiences. Key moves include much faster withdrawals, a next-generation Football BetBuilder (now with in-play capability), live same-game parlays in the US, the Quacca Bar for Ladbrokes and Coral, and Brazil-specific features such as Fantasy Markets and a Stats Pro hub showing metrics like xG. The business is also rolling out 150 new casino games a month and reporting 40 million reward coins redeemed to date.

Entain credits these improvements to investment in its core technology stack that serves brands across markets and says the product team is shifting from catching up to leading innovation in the industry.

Key Points

Enhanced performance: site and app upgrades mean 90 per cent of withdrawals are now processed within one minute.
Next-generation Football BetBuilder drove an 80 per cent increase in pre-match turnover and doubled its turnover share to 12% where available; In-Play BetBuilder adds live build-and-track functionality powered by Opta data.
Live same-game parlays launched in the US through BetMGM in partnership with Angstrom (MLB and NFL live; NBA coming soon), plus Live Player Props and in-app live cash-out features.
Quacca Bar (Ladbrokes and Coral) allows building, editing and placing multiples and BetBuilder bets without leaving the app — adoption now over 60% of bets.
Brazil-specific rollouts include Fantasy Markets, AccaBoost, in-play football BetBuilder and Stats Pro — a stats hub with advanced metrics and live bet tracking.
Gaming pipeline: 150 new games released monthly, ~20 per cent as early-access or exclusives; rewards programme has seen 40 million coins redeemed.
Underlying theme: significant investment in a shared core tech stack to modernise product and trading back office across multiple geographies.

Why should I read this?

Short version: if you work in sportsbook product, ops, affiliates or market strategy, this matters. Faster payouts, new live bet types and heavy localisation change customer experience and competitive positioning — Entain’s upgrades will shift player expectations and put pressure on rivals. We skimmed the detail so you don’t have to.

Author style

Punchy — worth a proper read if you follow betting product innovation. The changes are operationally meaningful, not just marketing noise.

Source

Source: https://g3newswire.com/entain-unveils-new-sportsbook-features-across-global-markets/