FIFA signs distribution deal for exclusive betting rights and livestreams through 2029
Summary
FIFA has agreed a four-year distribution deal with Chicago-based data provider Stats Perform that grants exclusive betting rights to distribute official FIFA data and livestreams to licenced sports betting operators through 2029. The arrangement covers a wide range of FIFA competitions, including thousands of matches per season on FIFA+ and the upcoming expanded men’s World Cup.
Stats Perform’s Opta brand will supply official player statistics, live scores, insights and match trackers for use by sportsbooks in modelling, trading, settlement and in-play front-end services. FIFA did not disclose financial terms of the deal.
Key Points
- Four-year exclusive distribution agreement between FIFA and Stats Perform runs through 2029 for most FIFA tournaments.
- Licensed sportsbooks will receive official data and livestream access for modelling, trading, settlement and in-play front-end use.
- Opta will provide official player stats, live scores, insights and match trackers to the gambling sector.
- The deal covers thousands of matches per season across FIFA Member Association competitions powered by FIFA+ and includes the 48-team 2026 men’s World Cup (104 matches).
- FIFA’s code of ethics still bars players, officials and agents from involvement in betting, and financial terms were not disclosed.
Context and Relevance
This agreement deepens commercial ties between football’s global governing body and the gambling industry, reflecting a trend where rights-holders monetise live feeds and official data directly through partnerships with data distributors. For sportsbooks and data firms, official feeds and verified stats reduce latency and reconciliation issues and can improve in-play product offerings. The move also ties into FIFA+’s role as a streaming hub and FIFA’s recent partnership links with DAZN.
Why should I read this?
Short version: if you work in betting, broadcasting or sports data, this changes the playing field. Official feeds and stats straight from FIFA via Stats Perform mean faster, cleaner data for trading and product display — and a big commercial boost for operators who secure access. If you don’t work in the sector, it’s still worth a skim — it explains how live sport and betting are getting more tightly linked ahead of a huge 2026 World Cup.
