Kambi adds PAM platform with OMEGA Systems acquisition deal

Summary

Kambi Group has agreed to acquire the source code for a player account management (PAM) platform from OMEGA Systems. The financial terms were not disclosed. Kambi says it selected OMEGA after a rigorous RFP process and will initially target the Nevada sports-betting market, where it already secured licensing earlier in 2025. Existing integrations between Kambi’s sportsbook and OMEGA mean the company expects minimal extra resource needs and aims to have the PAM product-ready in Nevada by the end of H1 2026. The deal could also open opportunities in jurisdictions with limited third-party PAM options.

Key Points

Kambi acquires PAM source code from OMEGA Systems; terms undisclosed.
Initial commercial focus is Nevada, leveraging Kambi’s existing licencing and integrations.
Company expects minimal integration effort and aims for a Nevada-ready product by end H1 2026.
Kambi says the acquisition may unlock opportunities in other jurisdictions lacking PAM options.
The announcement accompanies Q3 results showing declines in revenue and net profit amid a quieter sporting calendar and higher taxes.

Content Summary

Under the deal Kambi will obtain the PAM platform source code and build it into its turnkey sportsbook offering. CEO Werner Becher framed the acquisition as reinforcing Kambi’s leadership and as a route to new commercial opportunities, while OMEGA’s founder Jim Godsell said the move lets Kambi “take control” of the PAM solution and scale into new markets quickly.

Separately, Kambi reported Q3 revenue of €37.4m, down 13.1%, and net profit of €1m, down 61.5%. Operator turnover fell 6% year-on-year overall, with the Americas up 8.9% (helped by Brazil) and Europe down 21.8% (impacted by higher taxes and fewer major sporting events). Operating profit and adjusted EBITDA were also down year-on-year. Management highlighted recent commercial wins and efficiency programmes as foundations for future growth.

Context and Relevance

Adding an in-house PAM is strategically important for platform providers in regulated markets: it can remove integration bottlenecks, speed market entry where third-party PAMs are limited, and give tighter control over product and commercial terms. For operators and partners, Kambi offering a PAM as part of its turnkey stack reduces the need for separate PAM vendors and may change competitive dynamics in regulated states such as Nevada.

Why should I read this?

Quick take: if you care about sportsbook supply chains or market entry in regulated US states, this matters. Kambi bolting a PAM into its stack could simplify operator setups and shift where operators buy their account-management tech. Also — the numbers matter: Kambi’s Q3 decline shows the market is still sensitive to sporting calendars and taxation, so the PAM could be a revenue and margin play down the line.

Author style

Punchy: this piece flags a clear tactical move by Kambi that could reshape its commercial offering quickly — especially in Nevada. Read the detail if you track supplier consolidation or platform capabilities in sports betting.

Source

Source: https://igamingbusiness.com/strategy/ma/kambi-adds-pam-omega-systems-acquisition/