Live88 appoints Simon Field as new Managing Director

Summary

Yolo Group has appointed Simon Field as Managing Director of Live88 to lead the supplier’s international expansion. Field joins from Bally’s Interactive, where he was Director of Live Casino Strategy and Development and helped launch a live dealer studio in Rhode Island. He brings nearly a decade of senior iGaming experience, including roles at NetEnt, Evolution Gaming and OnAir Entertainment.

Key Points

Simon Field named Managing Director of Live88 to drive international growth.
Previously Director of Live Casino Strategy & Development at Bally’s Interactive; led a live dealer studio launch in Rhode Island.
Almost ten years of senior iGaming experience, including CCO at OnAir and senior commercial roles at NetEnt and Evolution.
Appointment is part of a wider Yolo Group executive build-out under Lara Falzon, CEO of B2B brands, and follows other recent senior hires including the CFO Jean Claude Magri.
The hire signals Live88’s ambition to scale its premium live casino offering and strengthen partnerships across global markets.

Content summary

Live88 has strengthened its leadership team by bringing in Simon Field to accelerate the business’s expansion plans. Field’s track record covers launching live studio operations and scaling commercial teams, making him a strategic pick for Live88 as it looks to broaden its market footprint. Yolo Group leaders say his experience in scaling global operations and delivering results fits the company’s next stage of growth.

Context and relevance

This appointment matters because the live casino segment is highly competitive and dependent on operational scale, studio capability and strong commercial relationships. Hiring a leader with hands-on studio-launch experience suggests Live88 is preparing for faster market entries or new studio projects. For operators, suppliers and investors tracking sector consolidation and capability expansion, Simon Field’s move is a useful indicator of where Yolo Group is focusing resources.

Why should I read this?

Quick and useful — if you follow live casino growth or exec moves in iGaming, this tells you Live88 isn’t messing around. New MD, strong pedigree, and clear signals the company wants to scale. You can skim this in 30 seconds and know whether to dig deeper.

Author style

Punchy: an exec hire with proper industry pedigree. Not earth-shattering, but a tidy signal that Live88 is stepping up its expansion play — worth a note in your market watchlist.

Source

Source: https://igamingexpert.com/news/business/live88-appointment-expansion-ambitions/