LiveScore and Enteractive boost player reactivation

LiveScore and Enteractive boost player reactivation

Article Date: Tue, 12 Aug 2025 12:00:50 +0000
Article URL: https://sbcnews.co.uk/europe/2025/08/12/livescore-enteractive-react/
Article Image: https://resources.sbcnews.co.uk/sbcnews/2025/08/livescore.jpg

Summary

LiveScore Group has teamed up with Enteractive to improve player reactivation across its LiveScore Bet and Virgin Bet brands. Enteractive will run projects aimed at converting new sign-ups who haven’t deposited and at bringing back players who have gone inactive, placing an emphasis on personalised, human-led engagement.

The partnership leans on Enteractive’s (Re)Activation Cloud and global native-speaking agents to deliver one-to-one conversations that complement LiveScore’s CRM efforts, with both parties highlighting the value of timely, culturally aware contact to boost conversion and retention.

Source

Source: https://sbcnews.co.uk/europe/2025/08/12/livescore-enteractive-react/

Key Points

1. LiveScore Group has engaged Enteractive to support reactivation for LiveScore Bet and Virgin Bet.
2. Campaigns will target both new registrants who haven’t deposited and longer‑term inactive players.
3. Enteractive will use its (Re)Activation Cloud plus native‑speaking agents to deliver personalised, human conversations.
4. The service is designed to complement operator CRM rather than replace it, aiming to improve conversion and player retention.
5. Executives stress that culturally aware, one‑to‑one contact resonates across markets and boosts trust and engagement.

Author style

Punchy: Short and useful — this is a sensible, industry‑level play rather than headline‑grabbing news. We’ve skimmed the detail so you don’t have to: expect more experiments using human-led outreach alongside CRM as operators chase better conversion and retention.

Why should I read this?

Want the quick take? LiveScore is betting on human conversation to turn sign-ups into depositors and bring back dormant players. If you work in CRM, player lifecycle, acquisition or retention, this shows a practical tactic worth noting — fast, targeted and culturally tuned outreach can out-perform generic automation.

Context and relevance

This move sits within a wider trend of operators adding personalisation and human touchpoints to tech-driven marketing. It’s relevant to marketers, CRM teams and suppliers in iGaming across Europe and other markets where LiveScore operates, highlighting how one-to-one engagement is being positioned as a growth lever.