Play’n GO celebrates 20 years with Genting land-based tie-up

Play’n GO celebrates 20 years with Genting land-based tie-up

Summary

Swedish developer Play’n GO has taken its games onto land-based casino floors for the first time, partnering with Genting to launch an exclusive BOOM Slots cabinet. An initial set of 13 titles — including Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100 and Buildin’ Bucks — have been trialled at Resorts World Casino in Birmingham and will roll out across Genting’s 30+ UK properties, with the full UK rollout due to complete in December.

Key Points

1. Play’n GO’s portfolio is live in land-based casinos for the first time via a Genting partnership.
2. The launch uses an exclusive BOOM Slots cabinet developed for Genting properties.
3. An initial batch of 13 Play’n GO titles are included, featuring popular online hits such as Book of Dead and Reactoonz.
4. Trials have been running for more than six months at Resorts World Casino Birmingham; UK rollout to Genting’s 30+ venues will complete in December.
5. Play’n GO believes there is potential for tens of thousands of cabinets worldwide carrying its content.
6. Genting views the product as a point of differentiation in a crowded land-based market.
7. Play’n GO currently offers 400+ game titles across more than 35 regulated jurisdictions, marking an ambitious expansion from mobile origins to casino floors.

Content Summary

On its 20th anniversary year Play’n GO has bridged online and land-based gaming by placing its slots on Genting casino floors. The collaboration produced the BOOM Slots cabinet, exclusive to Genting, which hosts a curated set of Play’n GO’s best-known titles. After successful trials at Resorts World Birmingham, Genting will install the cabinets across its UK estate, including Genting Stratford.

Executives from both companies emphasise the strategic fit: Play’n GO wants to expand its definition of where its content can appear, while Genting seeks distinct offerings to attract players. The move is framed as the start of a broader land-based push, with Play’n GO forecasting significant global deployment opportunities.

Context and Relevance

This marks a notable step in the ongoing convergence of online and land-based gaming. Suppliers moving popular online content into physical venues can drive footfall, refresh machine floors and offer operators new differentiation. For Play’n GO the deal both celebrates two decades and signals a strategic expansion into physical gaming hardware partnerships, while for operators like Genting it provides exclusive content to stand out in competitive markets.

Why should I read this?

Because this is one of those industry moments that actually matters. Play’n GO going into casinos with Genting isn’t just PR — it changes how online hits get reused on the floor, gives operators fresh ways to attract players and sets a template for other suppliers. If you work in iGaming, casino ops or supplier strategy, this is worth a quick read — we’ve done the slog so you don’t have to.

Source

Source: https://g3newswire.com/playn-go-celebrates-20-years-with-genting-land-based-tie-up/