Pragmatic Play approved to launch sportsbook in Brazil
Summary
Pragmatic Play has received full certification to offer its sportsbook product to regulated operators in Brazil following the country’s January 2025 fixed-odds betting framework. The certification enables operators to integrate Pragmatic Play’s complete sportsbook solution, which includes extensive pre-match and in-play markets, official rightsholder betting data, player props, a bet builder and localised features for Brazilian bettors. Operators can also access managed services such as sports trading, risk management and 24/7 dedicated support. Gareth Crook, SVP of Sports at Pragmatic Play, called the approval a major milestone and a sign of the company’s commitment to the market.
Key Points
- Pragmatic Play has gained full certification to supply its sportsbook product to Brazil’s regulated market.
- The product offers broad pre-match and in-play markets, official rightsholder data, player props and a bet builder.
- Localised features are tailored to Brazilian sports bettors to improve engagement and conversion.
- Managed services for operators include sports trading, risk management and round-the-clock support.
- The certification strengthens Pragmatic Play’s footprint in Latin America amid a rapidly growing, newly regulated Brazilian market.
Context and Relevance
Brazil has emerged as one of the most dynamic regulated sports betting markets since its fixed-odds framework launched in early 2025. Certification from local authorities is crucial for any supplier aiming to operate there; Pragmatic Play’s approval positions it to supply turnkey sportsbook solutions to operators entering or expanding in Brazil. For operators, affiliates and partners this means a ready-made product backed by managed services and official data — reducing time-to-market and regulatory risk.
Why should I read this?
Short version: Pragmatic Play just got the green light to sell its sportsbook in Brazil — big news if you’re in sports betting, partnerships, compliance or affiliate marketing. It’s a fast route to a compliant, localised offering with managed services included. If you don’t care about Brazil right now, fine — but if growth or market moves matter to you, this is one to note.