SOFTSWISS to host remote controlled car race with F1 legend Barrichello at SBC Summit Lisbon | Yogonet International
Summary
iGaming tech provider SOFTSWISS will bring a slice of Formula One to SBC Summit Lisbon by staging a remote-controlled car race on a true-to-scale replica of the Estoril circuit. The opening race starts on Tuesday 16 September at 10:00 at Space EN08, and the track will be open throughout the day for drop-in challenges and networking.
A headline race will feature former F1 driver Rubens Barrichello — SOFTSWISS’s non-executive director for Latin America — alongside SBC founder and CEO Rasmus Sojmark and SOFTSWISS founder Ivan Montik. Barrichello and Montik will also appear on the Super Stage for a fireside chat titled “Excellence Under Pressure: Evolving in a Fast-Moving Space.” SOFTSWISS will be exhibiting its product ecosystem at Stand B160 during the event.
Key Points
- SOFTSWISS is hosting a remote-controlled car race on a scale replica of the Estoril circuit at SBC Summit Lisbon.
- The opening race is on 16 September at 10:00 at Space EN08; the track remains open for drop-in challenges and networking all day.
- Rubens Barrichello (former F1 driver and SOFTSWISS non-exec director LATAM) will race alongside Rasmus Sojmark (SBC) and Ivan Montik (SOFTSWISS).
- Barrichello and Montik will join a Super Stage fireside chat, “Excellence Under Pressure,” exploring parallels between motorsport and iGaming.
- SOFTSWISS will present its product ecosystem and meet partners at Stand B160 during the summit.
Content Summary
The piece reports on SOFTSWISS’s experiential activation at SBC Summit Lisbon: a remote-controlled car race set on an Estoril circuit replica intended to attract delegates and promote networking. The event features a headline race with Rubens Barrichello and senior industry figures, and a Super Stage conversation about agility and technological change in motorsport and iGaming. SOFTSWISS will also be showcasing its solutions at Stand B160 throughout the summit.
Context and Relevance
This is an example of experiential marketing and celebrity partnership in the iGaming industry — using a motorsport tie-in to generate footfall, press and networking opportunities at a major B2B event. It underlines trends around live activations, gamified experiences and leveraging well-known personalities to amplify brand presence at conferences, especially as the sector competes for attention at large gatherings such as SBC Summit.
Author style
Punchy — this is a neat, attention-grabbing event story. If you care about industry marketing, partnerships or conference activity, it’s worth a quick read; otherwise, skim the key points and move on.
Why should I read this?
Want to know what’s drawing crowds at SBC without slogging through the whole schedule? This snippet tells you the who, what and where — celebrity race, networking-friendly activation and a relevant fireside chat. Perfect if you’re sussing out where to spend your time at the summit or tracking how brands are using live stunts to stand out.
