Stats Perform Becomes FIFA’s First Official Betting Data & Streaming Rights Distributor
Summary
Stats Perform has signed a landmark global deal with FIFA to become the organisation’s first official worldwide distributor of betting data and betting streaming rights. The agreement grants Stats Perform exclusive rights to distribute official betting data and live video streams for several major FIFA events, including the FIFA World Cup 2026 and the FIFA Women’s World Cup Brazil 2027, plus multiple youth and futsal tournaments and the FIFA Intercontinental Cup through 2029.
The partnership will see Stats Perform deploy its RunningBall feed for ultra-fast betting data, Opta for official player statistics and insights, and its AI-powered Bet LiveStreams solution to distribute exclusive match streams to partners. Stats Perform’s integrity team will also support FIFA’s integrity unit during FIFA+ events covered by the deal.
Key Points
- Stats Perform is FIFA’s first official worldwide betting data and betting streaming rights distributor.
- Exclusive coverage includes FIFA World Cup 2026, FIFA Women’s World Cup 2027, multiple U-20 and futsal tournaments, and the FIFA Intercontinental Cup (through 2029).
- The deal extends to thousands of matches across FIFA member competitions under the FIFA+ umbrella.
- RunningBall will supply high-speed official betting feeds for modelling, trading, settlement and in-play front ends.
- Opta will provide official player stats, livescores and match trackers for sports-betting clients.
- Stats Perform will distribute official match video streams via its AI-powered Bet LiveStreams product.
- The company’s integrity team will back FIFA’s integrity unit for the events in scope.
Why should I read this?
Short version: this is a big deal if you care about sports betting, broadcasting or sports data. Stats Perform just locked in official data and streaming rights for the biggest FIFA events — that changes who supplies the numbers and live feeds bookies and broadcasters will rely on. Read it if you want to know who’s driving official feeds for World Cup betting and broadcasts.
Author style
Punchy: this is a strategic win for Stats Perform and a clear move by FIFA to centralise and monetise official betting and streaming products. If you work in betting, media or rights distribution, the operational and commercial knock-on effects are worth reading in full.
Context and Relevance
Why it matters: the agreement formalises a direct, official pipeline between a major sports governing body and a commercial data/streaming provider. For operators and broadcasters, official feeds reduce disputes over source accuracy and enable faster, sanctioned in-play products. For FIFA, it is another revenue and control mechanism over how match data and video are used commercially. The deal fits a wider trend of sports bodies packaging official data and streaming rights to create new commercial products for betting and media partners.
