Survey: Most Americans Equate Sports Predictions To Betting
Summary
The American Gaming Association commissioned a YouGov poll of 2,025 registered voters that found widespread public support for treating prediction markets like sports betting. Key findings: 84% want prediction markets regulated the same way as sports betting and 65% said state and tribal gaming regulators should be responsible for that oversight. Around 70% think prediction markets are exploiting a loophole to offer sports betting without calling themselves sportsbooks, and 64% said operators and regulators must protect bettors.
The story also notes clear industry interest: FanDuel has partnered with CME Group (though not yet offering sports predictions), Underdog launched sports predictions in 16 states, DraftKings is watching the space warily, and Kalshi reported very high sports trading volumes (more than $196m on a Sunday plus $85.1m from college football weekend trading).
Key Points
- 84% of respondents want prediction markets regulated the same as sports betting.
- 65% favour oversight by state and tribal gaming regulators.
- About 70% believe prediction markets are exploiting a regulatory loophole to operate like sportsbooks.
- 64% say gambling operators and regulators have a responsibility to protect bettors and promote responsible gambling.
- Major operators are active or exploring prediction products (FanDuel, Underdog, DraftKings) and Kalshi reported >95% of trading from sports with record weekend volumes.
Why should I read this?
Because public opinion is lining up behind regulation, and that could force quick policy moves. If you work in betting, regulation, product or legal, this poll is the sort of thing decision-makers will cite — so it’s handy intelligence to have. Short, sharp and worth a skim.
Context and relevance
Prediction markets have grown rapidly in 2025 and are drawing both operator interest and regulatory attention. Strong public support for treating them like sports betting increases the likelihood of state-level rule changes and consumer-protection measures. That could affect market access, product design and compliance obligations for firms in the betting space. Investors, policy teams and product managers should watch developments closely.
Author’s take
Punchy: This poll isn’t just noise — it’s a green light for regulators. Firms banking on a regulatory grey area may find that window closing fast. Read the full article for the figures if you need them for briefings or strategy.
