Personalisation That Performs
Personalisation That Performs Summary At G2E Las Vegas, G3 spoke with Andy Mace, Head of Casino Personalisation at Sportradar, about how Sportradar integrated its VAIX AI personalisation engine with betPARX to create a more engaging, data-driven casino experience. The collaboration used a phased, modular approach — starting with three personalised content carousels — and leveraged […]