Experiencing Dehumanization, Seeking Uniqueness: The Effect of Organizational Dehumanization on Uniqueness‐Seeking Consumption
Experiencing Dehumanization, Seeking Uniqueness: The Effect of Organizational Dehumanization on Uniqueness‐Seeking Consumption Summary This paper examines how organizational dehumanization — the sense of being treated like a machine or interchangeable cog — acts as a deep, ontological self-threat and drives people to seek uniqueness through consumption. Across one preliminary survey and five follow-up studies, the […]