A New Definition of Success – Leadership Freak Summary This short Leadership Freak post reframes success as a human-centred measure: how you touch lives, not just whether you hit targets. The author argues that leadership is about enriching the lives of people around you and offers practical questions to help leaders shift focus from pure […]
How to Deal with Backstabbers Summary The Leadership Freak post gives a concise ten‑point playbook for handling backstabbers at work. It prioritises reputation management, measured responses and practical steps you can apply immediately. The core message: you can’t control others’ behaviour, but you can control your response — and thriving in plain sight is the […]
Digital Experience Analytics Meets AI: Rethinking Operational Reporting Summary Static dashboards and monthly slide decks are failing digital experience teams and the executives who rely on their reports. Traditional operational reporting is often filtered, distorted and out of date, which means risks and opportunities are missed and leaders disengage. AI-driven reporting promises to change that […]
Sitecore Zero-Day Sparks New Round of ViewState Threats Summary A critical Sitecore zero-day (CVE-2025-53690) is being actively exploited in ViewState deserialization attacks affecting Sitecore Experience Manager (XM), Experience Platform (XP) and Experience Commerce. Mandiant found attackers used an exposed ASP.NET machineKey — pasted in older Sitecore documentation — to craft malicious ViewState data and achieve […]
Bridgestone Americas Confirms Cyberattack Summary Bridgestone Americas (BSA) has confirmed a limited cyber incident that affected some of its manufacturing facilities in North America. Reports indicate one tyre plant in Joliette, Quebec, suspended operations earlier in the week. Company statements and local officials say no employee or customer information appears to have been compromised. BSA […]
Customer Retention > Customer Acquisition. Period. Summary This article argues that retention is the operational backbone of sustainable growth and should replace acquisition as the primary marketing priority. It explains why retention is not a mindset but a built system of structured data, dedicated staff and repeatable processes. In a post-ZIRP world — where cheap […]
10 Game-Changing Innovations Outside of AI That Should Inspire CMOs Summary Myles Suer reviews Scott D. Anthony’s book Epic Disruptions and pulls ten broad lessons from historical innovations that matter for today’s CMOs. The article reframes disruption as progress that simplifies complexity and makes the expensive affordable, and it argues CMOs should act as orchestral […]
Reimagining the Contact Centre With Smarter, Human-Centred Experiences Summary Contact centres are a primary touchpoint between organisations and customers. This sponsored piece argues that excellent customer experience depends on a balance of smarter technology (notably AI and knowledge automation) and stronger human-centred support for agents. The article highlights that customers expect seamless, personal interactions and […]
Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong Summary Cracker Barrel unveiled a simplified, flat logo as part of its “ALL The More” modernisation campaign, removing the long-standing Uncle Herschel character. The redesign sparked rapid and vocal backlash from customers and public figures, a short-lived stock dip and an immediate […]
Genesys Turns Up the Volume on Agentic AI in Music City Summary At Xperience 2025 in Nashville, Genesys announced a broad push to embed agentic AI and cross-enterprise orchestration into its Genesys Cloud platform. The company revealed expanded Work Automation to coordinate end-to-end case management across departments, a role-based Genesys Cloud Associate desktop for non-contact-centre […]
