Why B2B Tech Deals Really Stall — And What Marketers Can Do About It Author style Punchy — this is a practical wake-up call for marketers who want fewer stalled deals and more predictable revenue. Read the detail if you care about turning indecision into closed business. Summary The article argues that the main rival […]
Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25 Summary Optimizely’s Opticon25 in New York framed AI’s next phase for marketing as agentic orchestration rather than disconnected feature add-ons. The vendor showcased Opal as an orchestration hub that embeds AI across the OptimizelyOne stack, emphasising repeatable, scalable personalisation and experimentation. The conference underlined rapid […]
Discipline Over Disruption: The Secret Antidote to Marketing Waste Summary Marketing teams are drowning in activity and tools — there are over 15,000 martech solutions available — but most of that noise doesn’t translate to measurable outcomes. The best CMOs treat focus as a scarce asset: they protect it by defaulting to “no” unless an […]
It’s Time To Fire Your Legal Team (From Contract Management) Summary Concord CEO Matt Lhoumeau argues that routine contract review is an administrative bottleneck better handled by technology than by high‑priced lawyers. Using examples such as a 300‑person construction firm (Yates Construction) and a software company, the article shows how organisations replaced most in‑house legal […]
How Jordan’s Skinny Mixes CEO Fueled Triple-Digit Growth Summary When Tim Snyder became CEO of Jordan’s Skinny Mixes in 2022 he pushed the health-focused mixer brand from a niche product to multichannel scale. The company preserved its founder’s low‑sugar mission while broadening distribution, launching new product lines (including energy syrups and sugar‑free soda), and leveraging […]
Imagining Tomorrow: Ten Trends Redefining The Future Of Strategy Summary This article outlines ten disruptive trends that will reshape corporate strategy in 2025 and beyond. The trends span leadership instability, sweeping geopolitical change, record global warming, elevated systemic risk, the persistent challenge of sustaining long-term growth, talent shortages and misalignment, explosive data growth, massive digital […]
Disaster Is Inevitable. Is Your Business Ready to Survive? Summary Extreme weather and large-scale disasters are becoming routine, hitting places and businesses that once felt safe. The article outlines the expanding geographical reach of floods, fires and storms and explains why small businesses are especially vulnerable. It uses recent examples — from inland tropical-storm damage […]
2025 Proxy Season Review: From Escalation to Recalibration Summary The 2025 proxy season saw a clear pullback from the high activity of 2024: fewer shareholder proposals overall, sharper investor selectivity, and increased use of SEC procedural tools by issuers. Environmental, social and human capital proposals fell most sharply, while governance items remained the most numerous […]
Federal Cuts Put Local, State Agencies at Cyber-Risk Summary Cybercriminals and nation-state actors are increasingly targeting state and local governments, just as federal cybersecurity funding and staffing that once supported those jurisdictions are being cut. Recent high-profile incidents — including ransomware hits on Nevada and the City of St. Paul, attacks on tribal and state […]
Driving engagement through experiential learning Summary This article argues that experiential learning — combining formal instruction, social interaction and on-the-job practice — is the most effective way to engage adult learners. Drawing on examples from West Shore Home, the author sets out four core principles for designing experiential learning activities: make tasks challenging, build community, […]
