Author: Steve Tyler

Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study Summary This paper investigates how different types of consumer innovativeness (hedonic, functional and cognitive) relate to intentions to buy sustainable fashion. Using a sequential explanatory mixed-methods design, the authors first test relationships with PLS-SEM and then deepen results through qualitative interviews. Environmental concern is […]

Two Decades of Research on In‐Store Technology: Antecedents, Consequences and Future Research Agenda Summary This systematic review (Singh & Yadav, 2025) synthesises 82 papers spanning 2004 to February 2025 on in-store technologies (IST) in physical retail settings. Using the SPAR-4-SLR protocol and a TCCM (Theory, Context, Characteristics, Methodology) lens, the authors map antecedents, outcomes and […]

Turning thank yous into a cultural force Summary This piece argues that workplace perks (free lattes, beanbags) create short-lived satisfaction, whereas consistent, sincere appreciation drives long-term engagement, retention and performance. It explains the psychology and ROI of recognition, offers practical “micro-rituals” (shout-outs, peer-to-peer praise, instant thank-yous, surprise recognition) and gives a pragmatic week-one blueprint for […]