Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25 Summary Optimizely’s Opticon25 in New York made one thing clear: AI in marketing has moved from isolated features to agentic orchestration. The company showcased Opal as an orchestration hub that unifies content, experimentation and martech integrations. Presentations and demos emphasised scaleable personalisation, experiment-driven growth, improved […]
Why B2B Tech Deals Really Stall — And What Marketers Can Do About It Summary This article argues that the primary competitor in modern B2B tech deals is not another vendor but buyer indecision driven by internal misalignment, information overload and fragmented stakeholder groups. Traditional urgency-driven sales tactics and feature-focused pitches no longer work; clarity, […]
Discipline Over Disruption: The Secret Antidote to Marketing Waste Summary Marketing teams are drowning in activity and tools: there are over 15,000 martech solutions but most add cost, complexity and little return. The article argues that focus and disciplined refusal — not endless experimentation — are the antidote to marketing waste. Leaders must make “no” […]
Sun International CEO talks up iGaming opportunities following H1 growth Summary Sun International reported H1 2025 income of ZAR6.19 billion, a 3% increase on the prior year, driven largely by strong online performance. Sunbet, the group’s online arm, delivered a standout result: revenue rose 70% year-on-year to ZAR871 million. Total iGaming deposits jumped 105%, first-time […]
Philippines regulator doubles down on stricter oversight of iGaming Summary Alejandro Tengco, head of the Philippine Amusement and Gaming Corporation (Pagcor), told an industry conference that stricter regulation — not an outright ban — is the way to protect consumers and preserve jobs and revenues in the country’s fast-growing iGaming sector. He warned a ban […]
New York online sports betting handle back above $2 billion in August Summary New York’s online sports betting handle returned above $2 billion in August, with total wagers of $2.04 billion — the first month above $2 billion since May. The New York State Gaming Commission reported gross gaming revenue of $178.2 million, a 42.6% […]
Weekend Report: Rush Street Interactive new CTO, MGM COO exits, iGaming consultancy launches Summary iGB’s Weekend Report rounds up the latest people and partnership moves across the iGaming sector. Key items this week: Rush Street Interactive has named Shubham Tyagi as its new chief technology officer; long-serving MGM Resorts COO Corey Sanders will retire at […]
Does the SPA H1 data challenge politicians’ ‘mass gambling addiction’ narrative in Brazil? Summary Brazil’s Secretariat of Prizes and Bets (SPA) published H1 2025 figures showing licensed online betting generated BRL17.4 billion in GGR and that 17.7 million Brazilians wagered with licensed operators during the period. That equates to roughly 8.3% of the total population […]
Women in Gaming Africa: The powerhouses driving Nigeria’s gaming growth Summary This WiG Africa column profiles five Nigerian leaders who are shaping the country’s fast-evolving gaming scene. The piece highlights Unity Nwanze (Score7bet), Gift Tuadibofa (Association of Nigerian Bookmakers), Adenike Oyebamiji (Velex Advisory), Goodness Ohanyere (Betsson) and Nengi Akinola (BetKing). Together they represent operations, regulation, […]
Spelinspektionen names Johan Röhr as acting director general Summary Spelinspektionen, Sweden’s national gambling regulator, has appointed Johan Röhr as acting director general from 1 November after Camilla Rosenberg steps down on 31 October to take up a new role at the Swedish Real Estate Agents’ Inspection Authority. Röhr has been chief legal officer at Spelinspektionen […]
